Wednesday, October 1, 2014

Insecure Writer's Support Group for October - Happy Anniversary. Publishing and Beyond!

Three years ago on September 3rd, IWSG was born. One year ago, the IWSG website and FB page were conceived. So happy anniversary, my fellow insecure writers!

I read many of the IWSG posts for almost two years until I decided to join in the fun. It's been a great way to vent, and it's been great getting so much support from everyone. The IWSG is a safe-zone for all of us to unleash our fears and insecurities without being judged or mocked. It's quite cathartic.

Thanks to Alex J. Cavanaugh for starting this awesome group, and thanks to all the others who got the website and Facebook page up and running.

This month, many of us are contributing to an anthology of great ideas revolving around publishing and beyond. For the last several months, I've been REALLY working hard to collect marketing ideas. It's getting tough and tougher, my friends. I'm pretty sure just about every single IWSG post I've done all year revolves around marketing.

I wanted to find ideas that went beyond the typical blog tour and cover reveals. It seems these conventional marketing methods are losing its luster, so I sought other ways to spread the word. Some of these might or might not work for you, but I hope I at least got you thinking.

So in that spirit, I give you my contribution:

Creative Marketing Ideas

1) Create an author website. Not a blog, but a true author website to market your work, Include awesome EXTRAS you can't get anywhere else. Put up unique content like character sketches, copies of initial outlines, early first drafts, etc. Stuff YOU would want to see from your favorite authors.

Or, get Rocket to market for you
2) Creative contests. Go beyond the Twitter posts and FB likes. Hold a contest that's different. You could have readers name a character, create a book trailer, write a flash fiction piece in the setting of your book (like M. Pax did), or have fans post pics of actors who could play the part in a movie based on your book. Make it fun, but make the prizes worthwhile too.

3) Give! Donate copies of your books to your local VA Hospital, retirement home, local library, rehab centers, etc. Just get your name out there.

4) Sell books elsewhere. Try a local coffeehouse. Especially during Black Friday! Just set up a table, offer a discount if they purchased something from the cafe. Or maybe try a festival, craft fair, or gypsy caravan. Try something new beyond the typical conventions and such.

5) Try the other online book advertisers (beyond Book Bub). Check out: Book Gorilla, Kindle Nation Daily, E-Readers News Today, People Reads Story Finds, Ebook Soda, The Fussy Librarian, and Digital Book Today.

22 comments:

Alex J. Cavanaugh said...

Great tips, Jay! (And awesome Rocket is holding your book.)
Glad you finally joined the group and thanks for contributing to the book!

L. Diane Wolfe said...

Coffee shops during wine tasting night are also great because drunk people will buy anything. LOL!

Nick Wilford said...

Great tips! I always worry about marketing, but these sound pretty fun.

Madeline Mora-Summonte said...

Thanks for sharing those ideas, Jay.

I don't know why it took me awhile to join IWSG either. But I'm glad I'm here now. :)

Madeline @ The Shellshank Redemption

Sarah Foster said...

Nice tips! I love the creative contest ideas.

rolandclarke.com said...

Great ideas, Jay.

Especially love ones in 2 - use photos for my characters, but not often movie stars. Casting with a a prize could work.

Elizabeth Hein said...

Selling books in coffee shops is a great idea.
Elizabeth Hein - Scribbling in the Storage Room

Suzanne Furness said...

Hi Jay, great to meet you today. I am visiting as co-host of IWSG this month.
Thanks so much for sharing some of your marketing tips. I particularly like the one about the website with character reviews and more in-depth information. I am following you now so will call back again in the future.

Jenna Howard said...

I'm trying to use my website more. I actually realized I hadn't updated it for awhile, including adding my collaboration book to the home page. That was kind of bad.

Robin said...

I think it is because I am really sick right now, but just reading that list made me tired.

M Pax said...

Yup, just keep thinking. You should joust in November :)

Donna McDine said...

Thanks for the tips on other avenues of book promotion, much appreciated. I'm a newbie to IWSG and I'm delighted to be here!

Best regards,
Donna McDine
Award-winning Children’s Author
Ignite Curiosity in your child through reading!
Write What Inspires You Blog

Crystal Collier said...

Awesome advice. I think sometimes we get so wiped out with promotions that we forget to be creative. =)

PK Hrezo said...

Awesome tips Jay! It's a learning curve for sure. And it really is all about being creative. Love your new book cover btw!!

farawayeyes said...

What a raft of EXCELLENT 'new' marketing ideas. Of course, getting Rocket to help is probably the most creative I seen so far. Ha,ha,ha!

Thanks for the tips. I'm sure this is be a greatl addition to the anthology.

Susan Gourley/Kelley said...

I jotted down a few suggestions. One of my best book signings was on Valentine's Day at a Garden Shop. Sold tons which I never expected.

Pat Dilloway said...

I should have bought a case of books and left them around everywhere I go on my road trip.

Shannon Lawrence said...

Great ideas and resources! Thanks for passing these along. I hadn't heard of some of online book advertisers.

Loni Townsend said...

You are awesome, Jay! I love these ideas, especially the Black Friday one. And I'm definitely going to hit everyone on #5. Thank you!

Jay Noel said...

Thanks everybody!!!

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