I read many of the IWSG posts for almost two years until I decided to join in the fun. It's been a great way to vent, and it's been great getting so much support from everyone. The IWSG is a safe-zone for all of us to unleash our fears and insecurities without being judged or mocked. It's quite cathartic.
Thanks to Alex J. Cavanaugh for starting this awesome group, and thanks to all the others who got the website and Facebook page up and running.
This month, many of us are contributing to an anthology of great ideas revolving around publishing and beyond. For the last several months, I've been REALLY working hard to collect marketing ideas. It's getting tough and tougher, my friends. I'm pretty sure just about every single IWSG post I've done all year revolves around marketing.
I wanted to find ideas that went beyond the typical blog tour and cover reveals. It seems these conventional marketing methods are losing its luster, so I sought other ways to spread the word. Some of these might or might not work for you, but I hope I at least got you thinking.
So in that spirit, I give you my contribution:
Creative Marketing Ideas
1) Create an author website. Not a blog, but a true author website to market your work, Include awesome EXTRAS you can't get anywhere else. Put up unique content like character sketches, copies of initial outlines, early first drafts, etc. Stuff YOU would want to see from your favorite authors.
|Or, get Rocket to market for you|
2) Creative contests. Go beyond the Twitter posts and FB likes. Hold a contest that's different. You could have readers name a character, create a book trailer, write a flash fiction piece in the setting of your book (like M. Pax did), or have fans post pics of actors who could play the part in a movie based on your book. Make it fun, but make the prizes worthwhile too.
3) Give! Donate copies of your books to your local VA Hospital, retirement home, local library, rehab centers, etc. Just get your name out there.
4) Sell books elsewhere. Try a local coffeehouse. Especially during Black Friday! Just set up a table, offer a discount if they purchased something from the cafe. Or maybe try a festival, craft fair, or gypsy caravan. Try something new beyond the typical conventions and such.
5) Try the other online book advertisers (beyond Book Bub). Check out: Book Gorilla, Kindle Nation Daily, E-Readers News Today, People Reads Story Finds, Ebook Soda, The Fussy Librarian, and Digital Book Today.